Title:
METHOD AND APPARATUS FOR DETERMINING ADVERTISEMENT PLACEMENT STRATEGY, COMPUTER DEVICE, AND STORAGE MEDIUM
Document Type and Number:
WIPO Patent Application WO/2024/082772
Kind Code:
A1
Abstract:
The present application relates to the field of artificial intelligence, and discloses a method and an apparatus for determining an advertisement placement strategy, a computer device, and a storage medium, for use in solving the problem of low advertisement placement efficiency. The method comprises: upon the receipt of an advertisement request of an advertisement display party, parsing the advertisement request to obtain advertisement display party information; sending the advertisement display party information to an advertiser, and determining whether the advertiser agrees to place an advertisement at the advertisement display party; if the advertiser agrees to place an advertisement at the advertisement display party, calculating a target price of the advertisement according to the advertisement display party information; and returning information of the advertisement and the target price as an advertisement request result to the advertisement display party.
Inventors:
WANG LUYU (CN)
Application Number:
PCT/CN2023/110725
Publication Date:
April 25, 2024
Filing Date:
August 02, 2023
Export Citation:
Assignee:
SHENZHEN XINDUBOWANG TECH CO LTD (CN)
International Classes:
G06Q30/0273
Foreign References:
| CN115796969A | 2023-03-14 | |||
| CN108694608A | 2018-10-23 | |||
| CN108681920A | 2018-10-19 | |||
| CN108921613A | 2018-11-30 | |||
| US20110208596A1 | 2011-08-25 | |||
| US20180165717A1 | 2018-06-14 |
Attorney, Agent or Firm:
SHENZHEN ZHONGDING INTELLECTUAL PROPERTY AGENCY (CN)
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