Title:
ELECTRONIC APPARATUS FOR PROVIDING ADVERTISEMENT AND CONTROL METHOD THEREFOR
Document Type and Number:
WIPO Patent Application WO/2024/010206
Kind Code:
A1
Abstract:
The present electronic apparatus comprises: a display; a memory that stores a trained first artificial intelligence model; and at least one processor that acquires viewing group information of a user by inputting context information including profile information of the user and use history information of the electronic apparatus into the first artificial intelligence model, controls the display to display advertisement content identified on the basis of the viewing group information, acquires feedback information of the user related to the displayed advertisement content, and updates the first artificial intelligence model to a second artificial intelligence model retrained on the basis of the context information and the feedback information.
Inventors:
CHUN HYUNWOO (KR)
KIM WONKYUN (KR)
PARK SANGHUN (KR)
YEOM HYESU (KR)
JOE SEONGMIN (KR)
KIM WONKYUN (KR)
PARK SANGHUN (KR)
YEOM HYESU (KR)
JOE SEONGMIN (KR)
Application Number:
PCT/KR2023/006417
Publication Date:
January 11, 2024
Filing Date:
May 11, 2023
Export Citation:
Assignee:
SAMSUNG ELECTRONICS CO LTD (KR)
International Classes:
G06Q30/02; G06N20/00; G06Q50/10; H04N21/81
Foreign References:
| KR20220088191A | 2022-06-27 | |||
| KR102004949B1 | 2019-07-29 | |||
| KR20190068347A | 2019-06-18 | |||
| KR20150113370A | 2015-10-08 | |||
| KR20200102065A | 2020-08-31 |
Attorney, Agent or Firm:
KIM, Tae-hun et al. (KR)
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