ADVERTISING EFFECTIVENESS MEASUREMENT SYSTEM, ADVERTISING EFFECTIVENESS MEASUREMENT DEVICE, ADVERTISING EFFECTIVENESS MEASUREMENT METHOD, AND PROGRAM

WIPO Patent Application WO/2024/052982

A1

The purpose of the present disclosure is to accurately measure the effectiveness of advertising broadcasts. An advertising effectiveness measurement system according to an embodiment of the present disclosure measures the effectiveness of an advertisement on the basis of the number of actions estimated to have been induced by the advertisement within a prescribed time after the advertisement was broadcasted, and comprises: an acquisition unit that acquires the number of actions within the prescribed time after the advertisement broadcast; and a control unit that, when another advertisement related to the broadcasted advertisement is broadcasted within the prescribed time after said advertisement broadcast, divides said number of actions between the effectiveness of the first advertisement and the effectiveness of the second advertisement on the basis of information regarding the first advertisement and information regarding the second advertisement.

HAMA DAIKI (JP)
KOBASHIKAWA YOSHIKI (JP)

PCT/JP2022/033390

March 14, 2024

September 06, 2022

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DENTSU INC (JP)

G06Q30/0242

JP2018198005A	2018-12-13
JP2004139174A	2004-05-13
JP2017021440A	2017-01-26
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JP2015111382A	2015-06-18
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JP2019003595A	2019-01-10
JP6792694B1	2020-11-25
US20130305273A1	2013-11-14
JP2022140015A	2022-09-26

AOKI Hiroyoshi et al. (JP)

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